Personal today. Business tomorrow.
Learning modern marketing in public.
Exploring marketing, AI, technology, psychology, strategy and real-world experiments.
The loop
Learn, then make it real.
- 01
Learn
Study the idea until it can be explained without the jargon.
- 02
Experiment
Try a small version against something real.
- 03
Document
Write what happened, including what failed.
- 04
Share
Publish the note so it can be found again.
- 05
Build
Turn a repeated lesson into a tool, a framework, or a product.
Learn
Latest learning
- Product Marketing
KKnow Marketing ·
Positioning is a refusal
7 min read
- Strategy & Growth
KKnow Marketing ·
Growth is a system
6 min read
- Marketing Engineering
KKnow Marketing ·
Make marketing inspectable
6 min read
- AI × Marketing
KKnow Marketing ·
Keep the judgment
6 min read
- Marketing Psychology
- Cognitive Biases
KKnow Marketing ·
Biases worth studying first
6 min read
Marketing Psychology
How people notice, judge, and choose.
Experiments
What is being tested.
CMO Notes
Notes from the work.
Library
Builds and useful resources.
Builds
View allThe person behind the notebook.
Know Marketing is a public record kept by a CMO who is learning modern marketing in the open. The work moves faster than memory. This is the place it slows down.
It is personal today. If the notes become useful to other people, some of them may become a business tomorrow. The learning comes first.
About Know Marketing