Knowledge
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Notes on marketing, psychology, AI, engineering, strategy, and product. Read by topic, or follow whatever is newest.
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Marketing
The practice itself: message, offer, channel, and the decision you want someone to make. Notes here stay practical and specific.
1 note
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Marketing Psychology
How people notice, judge, trust, and choose. This sits at the center of the notebook, because marketing fails when it ignores the mind it is talking to.
4 notes
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AI × Marketing
Where machine help meets marketing judgment. Tools change quickly. The lasting question is what still has to be decided by a person.
1 note
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Marketing Engineering
The systems under the work: naming, tracking, pages, and the path a person actually takes. If it cannot be inspected, it cannot be learned from.
1 note
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Strategy & Growth
Choices about where to play, how growth compounds, and which activity is only noise. These notes are about tradeoffs, not tactic lists.
1 note
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Product Marketing
Positioning, narrative, and the story a product can defend. The work of making a specific customer feel that this was made for them.
1 note
Latest notes
- Product Marketing
KKnow Marketing ·
Positioning is a refusal
7 min read
- Strategy & Growth
KKnow Marketing ·
Growth is a system
6 min read
- Marketing Engineering
KKnow Marketing ·
Make marketing inspectable
6 min read
- AI × Marketing
KKnow Marketing ·
Keep the judgment
6 min read
- Marketing Psychology
- Cognitive Biases
KKnow Marketing ·
Biases worth studying first
6 min read
- Marketing Psychology
- Trust
KKnow Marketing ·
Trust is a sequence
6 min read
- Marketing Psychology
- Attention
KKnow Marketing ·
Attention is the constraint
6 min read
- Marketing Psychology
- Decision Making
KKnow Marketing ·
Decisions happen before the argument
6 min read
- Marketing
KKnow Marketing ·
What knowing marketing means
8 min read